Team Rally Australia – Case Study

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Brief:

websiteTo supply a fully functional and easy to administer content management website with all the features associated with Social Networking to www.teamrallyaustralia.com .

Christophe Barriere-Varju of Team Rally Australia approached Tribalise to create a new website for him as he was embarking on his next big adventure: The 2010 DAKAR Rally, the toughest endurance motor bike race in the World. The Dakar is broadcast across 189 countries and attracts more than 300 million viewers every year.

Christophe already had two existing sites which we seamlessly amalgamated into his current site. Christophe wanted to create a site that would allow him to easily manage and add all types of content -  including blogs, external news feeds, events,  and create a video and picture gallery to give users a terrific feel for what rallying is really about.

More importantly, instead of having a static brochure type website, he wanted one that would allow his fans to participate in his journey and interact with him and network features to allow fans to become members and share their experiences.

Another key requirement was that he needed to be sure the content he uploaded could be republished to a variety of places on the web including Google, Yahoo etc. Cristophe also wanted to ensure  his Twitter account and all video content could be republished to video sharing sites like YouTube. Christophe needed  to make his content as pervasive as possible.

Christophe had researched a number of other platforms. The main reason why he did not move forward with them was that these platforms did not allow him to retain ownership of his members'  data. Under Tribalise he owns everything: members information, domain name, and content etc. Should he ever wish to change to a different platform or sell his business, he can happily go ahead knowing there will not be any ownership obstacles in his way.

Vision

To develop the best interactive website in the world focused on the Dakar Rally with a huge global fan base. This would enable Christophe to build his profile, attract new sponsors, keep existing sponsors plus provide a great place for people interested in the sport to hang out.

Read more: Team Rally Australia – Case Study

   
Website Development

Introduction

Tribalise is a feature rich content management system that you can easily use to create a website managed by multiple authors with social networking features that foster user engagement.

Tribalise allows you to create websites enhanced with social networking features and has taken the best out of social network applications and collaboration services while merging the best of the two worlds. Tribalise facilitates Facebook and Twitter integration, customizable member profiles, group blog, discussion forum, photo galleries, videos, file sharing, members endorsement, analytics, permission controls, readily-available templates and more. Your website will also be completely customizable allowing greater control over the appearance of your site.
 

Software as a Service (SaaS)

The Tribalise platform is Software as a Service (SaaS)-  You don’t have to pay huge development and set up costs we just charge a realistic monthly fee for the components you use for instance the Basic Configuration (full blown website) is only $155 per month.
 

Facebook & Twitter Integration

Tribalise can integrate your Facebook Fan page and Twitter pages into your home page and also arrange it so once you update your news page it will automatically update Twitter and your Fan page. This is also a very good process to increase your Google ranking.
 

Client Sites

Below is a link to a sample of sites developed on the Tribalise Platform and a list of the components used in those sites.  Click here for list...
 
Become a Subject Matter Specialist

Subject Matter Specialist

Content is still KING, so make sure your site is a source of great content relative to your business and keep users coming back and boost your Google ranking at the same time.

When you identify websites with RSS feeds relevant to your business, Tribalise can automatically pull in those news feeds and publish them into your website, allowing you to have daily, changing content on your website.

It is also possible to automatically populate your website with relevant video content

Re Publish your content to the web, the Tribalise platform creates RSS feeds of your websites content.  The more users that subscribe to your RSS feeds the better ranking you get in Google.
 
Create Your Private Community

Community Features

Connect - Share - Collaborate

Tribalise provides the components you need to build a fully-functional social environment & community website.  The software encourages visitors to register on your website so they can submit content, give feedback & connect with other users, stories are created and voted on by members, not website editors. The platform also enables administrators to maintain and manage their online user communities and capture customized user information during registration. Front-end users can create profiles, upload them to the Web site and browse through other user profiles.

Components

Profiles - Tribalise comes with default profile fields that can be extended or completely customized by the site administrator.
Groups - Collaborate around specific topics via public, private or hidden groups, exchange files, videos, photos and run a multi-author blog.
Blogging / Microblogging - functionality that is both powerful, yet simple to use.
RSS - All content - such as blog posts, activity streams and group discussions - is available in RSS formats.
Widgets - Add widgets to user profiles.
Video - Search for your favourite videos on services such as YouTube and add them to your video gallery.
Photo Gallery - Using the powerful Picasa plugin, let your users create their own photo galleries.
Social bookmarking - Share your web resources with others in your company, group or course.
Activity Streams - The granular activity stream feature ensures you keep up to date with all site activity.
Access controls - Control who can access your content.
Documents - Upload and share documents with the rest of your network.
 
Services

Services

Tribalise offers a range of solutions to help your business. These solutions include;
  • Web Strategies and workshops
  • Internet marketing and consulting
  • Search Engine Optimization Services
  • Social Media/Marketing
  • Website Conversion to Customers Optimization
  • Web Development
  • Content Management Solutions
  • Full E-Commerce Solutions
  • Training and Technical Support Services
Read More...
 

Consulting

Tribalise has developed a number of engagement workshops to step clients through a process prior to creating a website. The workshops takes clients on a business/web journey and when completed the client will have a good understanding of what they want to achieve with their website,

  • What is the website about?
  • What is your subject matter?
  • What is your main industry or industries?
  • Who is your target market?
  • What sets your approach apart from competing sites?
  • How would you like users to describe your website?
Read More...
 

Training


Administration and Configuration Training

Tribalise provides site owners with the training they need in order to become self-reliant, proficient content managers. During our sessions, site administrators learn how to configure and change the website while keeping within configuration parameters in the backend, making updating your site an effortless task. Tribalise understands that the more technological-savvy administrators will not have an immeidate need for this type of training - however, we do encourage them to take it in order to keep their knowledge sharp and current.

Read More...
 

Support Requests

Registered customer’s can lodge and track their support requests through the online customer support ticketing system on Tribalise.com - this is available online 24x7. Otherwise, feel free to call us during business hours.

Any high severity issues, no matter the cause, are given our highest priority and are responded to within four business hours.

Read More...
 
Automate Your Newsletters

Newsletters

News letters can be generated automatically from online articles, with the option of sending the full article, or only the introduction or only the title, from a section or a category on your website at a specified frequency to a specified mailing list.

  • Create, Modify and Send a Newsletter from the back-end -  Add attachments & Schedule mailings
  • Automatically turns newly registered users into newsletter subscribers.
  • Different member/subscriber types can be sent different news letters.
  • Any visitor can subscribe (don't need to be registered on the website)
  • Statistics (basic) tells you how many e-mails sent etc;
Read More...
 
Components

Components

Add components when required without having to reconfigure your site and without having to pay programmers to develop a new product.The Tribalise platform was developed to allow clients to scale up or down their website very easily when required.

Below is a list of all the current components (25) that are part of the Tribalise Platform, we regularly add new components or when a client requires a specific component for their site, it then becomes available to all clients.


 

 

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