Video marketing on YouTube is a great way to promote your business and bring in sales! Video can be a very powerful tool for businesses of any size. You Tube‘s free-to-use model with multiple applications, it’s ease of use, mass market audience combined with Google search means it’s a great promotional channel for all businesses. However, like any tool, in order to get the most of it, you need to practice and experiment to get the best out of it.

I have Created a "How To Document" with instructions of how to create a FREE video clip in You Tube from images.

This  Software is FREE if you keep clip under 60 seconds. You will need 8/12 high quality images, depending on how many text slides you use. I have created 2 demos from images see below.

Demo 1	Demo 2

Steps.

 1. Create an account in You Tube for your business

 2. Once your logged - to begin click on UPLOAD

3.  Click on a) "Creators Corner"   and then b) "Create Video"

4. Click on "Create Video" – This  Software is FREE if you keep your video clip under 60 seconds. You will need 8/12 high quality images, depending on number of title slides you use, definitely create and landing pages and final page with your web address and contact details.

 5.  There are 5 different templates to chose from, when you click on one it plays a sample clip. Once you are happy with your template selection click on Make a Video.

 6. Once you are happy with your template selection click on “Make a Video”.

 7. Admin page
   - Upload your images – once images are uploaded you can move them around until you are happy with their position.
   - Select your music from 7 categories – once selected drag your music selection to the highlighted box below
   - Add Title slides

 8 . Add Video title, Description, Tags and Category.

1.    You need to give the video a tile, be as descriptive as possible ma x (70 characters)
2.    Create a good description
3.    Add Tags, Keywords related to the video clip (Max 20 tags)
4.    Select your Category

Overview

Video marketing on YouTube is a great way to promote your business and bring in sales! Video can be a very powerful tool for businesses of any size. You Tube‘s free-to-use model with multiple applications, it’s ease of use, mass market audience combined with Google search means it’s a great promotional channel for all businesses. However, like any tool, in order to get the most of it, you need to practice and experiment to get the best out of it.

The number one benefit of video marketing on YouTube. It’s a free advertising tool that you can use to drive potential customers back to your website and generate sales. When combined with other Internet marketing strategies and methods you get positive results. Now that Google owns You Tube, combined they provide you with a world wide audience in the millions, they are a perfect combination to drive traffic.

Another extremely powerful benefit of video marketing is visualization. There is truth in the saying, seeing is believing. Your video content will lead viewers back to your website through the power of positive persuasion.  Video marketing also allows viewers of your video to share the video, and even embed it into their website, it could even go Viral and you get loads of free exposure.

There is a misconception that YouTube videos are only short clips of funny stuff that people make at home or on holidays. This is incorrect, today, a significant amount of visitors to YouTube use it for research. These viewers are looking for valuable information on products and services, to get information on a particular company, and are interested in viewing informative demonstrations of a product or service that they are interested in buying.

To ensure success and benefits using video marketing on You Tube you need to create a video with content that will capture viewer’s attention within in the first few seconds. Your video should be professional, yet personalized, simple and to the point. Provide your viewer with the most valuable information first. Answer the who, what, where, and most importantly the "why should I visit your website or buy this product or service."

Give your viewer your website address in the beginning, middle and at the end of your video; but do not dwell on them going there right away. You have put time, effort, and valuable information into your video, so let the viewer absorb that information. If your content is straightforward, understandable, and shows and tells how your product or service can benefit the viewer they well take the next step willingly.

Do not bore your viewers with long drawn out videos, five to ten minutes will keep a viewer engaged and interested; however longer videos become annoying and loose your viewers interest. Be honest, ethical and leave the pushy sales tactics alone, you will gain your viewers trust; this will lead your viewer not only to your website, but they will be more likely to share your video with others.

Further Tips

Create and Customize Your Channel - Customizing your channel is well worth the time and effort it will take to set it up. Use  your company’s branding,  and add relevant information and links. A channel setup also offers YouTube users the option to subscribe to your content via the click of one button and the option to search just your uploaded content

Engage With the YouTube Community - It’s a social platform, so be sure to check out other content on the site, LIKE appropriate videos and make suitable You Tube “friends.”

Don’t Overlook Tags – Like Google SEO is important, YouTube’s content is organized on a tag word basis. It’s really worth taking the time to add the correct tags to your videos.

Promote Your YouTube Videos Elsewhere -  Don’t assume viewers will come to you, or automatically think to look you up on YouTube. Every time you post a video that’s relevant for general sharing, blog about it, tweet it or add it to your Facebook Page.

Mob:     0417 240 262         Email:    niall.power@tribalise.com           Web:   www.tribalise.com

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