Centryc Solutions, headed by Dave Aicken, has been playing in the mobile space for a number of years. Dave has also cut his teeth in the agency world; he is well versed in the marketing world and mobile space. Dave has coined a new industry term which we are positive will be buzzing on everyone’s ears in just a few months: "Share Marketing". Share Marketing encompasses a truly connected customer experience that encourages and rewards customers for becoming advocates for a business.

Centryc Solutions links real time social network sharing, mobile integration, professional photographic services, offer management, distribution & redemption. It also provides their customer base with access to a World Class CRM.  Imagine this: moving customer loyalty from points chasing to experience sharing and brand advocacy. Now that is a paradigm shift.

How Does it all work?
Centryc’s magic key is to turn every customer action into an interaction.  The connected customer uses  a "MeTag" that plugs into most RFID, NFC, edgeware, hardware, POS or some other system.
MeTag provides the means to convert customer behaviour into revenue. All “MeTag” accounts are tethered to customer mobile phone numbers. Each account holder is given the choice between  a physical token, like a loyalty card or a wristband, or an RFID sticker.

Centryc  provides a marketing eco-system that works in real time to:
• Aggregate customer data from multiple inputs
• Intelligently analyse customer behaviour
• Seamlessly manage customer conversations across multiple channels
• MeTags can be used at one or many locations and across multiple programs

“MeTag”  one potential use.
One application of MeTag is a new breed of coffee card that is deceptively simple. The card can work in one café, or thousands, to deliver personalised communications from the café to the customer by name, across multiple channels. MeTag learns each customer’s name & favourite order and places it instantly.
Should the customer not need a physical tag, Centryc Solutions e can easily & cost effectively implement RFID & NFC compatible MeTags ready to integrate with all forms of reader, including NOKIA NFC enabled phones.

What does it cost?
Actually a lot less than you would imagine. Its basically Software as a Service (Saas)
•    You only pay for what you use
•    Not huge upfront set up costs
•    The system more than pays for itself through repeat business and referrals 

Centryc Solutions has managed to pull together several existing robust technologies together and integrate them rather seamlessly and very cost effectively.   Share Marketing is the way of the future. It allows you to integrate your customer management strategy with your user’s behaviour and still remain cost effective. 
Visit the website  www.centrycsolutions.com.au

Niall Power

www.tribalise.com
Mobile: 0417 240 262
niall.power@tribalise.com

Comments (0)

Subscribe to this comment's feed