I have Created a "How To Document" with instructions of how to create a FREE video clip in You Tube from images.

This  Software is FREE if you keep clip under 60 seconds. You will need 8/12 high quality images, depending on how many text slides you use. I have created 2 demos from images see below.

Demo 1	Demo 2

Steps.

 1. Create an account in You Tube for your business

 2. Once your logged - to begin click on UPLOAD

3.  Click on a) "Creators Corner"   and then b) "Create Video"

4. Click on "Create Video" – This  Software is FREE if you keep your video clip under 60 seconds. You will need 8/12 high quality images, depending on number of title slides you use, definitely create and landing pages and final page with your web address and contact details.

 5.  There are 5 different templates to chose from, when you click on one it plays a sample clip. Once you are happy with your template selection click on Make a Video.

 6. Once you are happy with your template selection click on “Make a Video”.

 7. Admin page
   - Upload your images – once images are uploaded you can move them around until you are happy with their position.
   - Select your music from 7 categories – once selected drag your music selection to the highlighted box below
   - Add Title slides

 8 . Add Video title, Description, Tags and Category.

1.    You need to give the video a tile, be as descriptive as possible ma x (70 characters)
2.    Create a good description
3.    Add Tags, Keywords related to the video clip (Max 20 tags)
4.    Select your Category

Overview

Video marketing on YouTube is a great way to promote your business and bring in sales! Video can be a very powerful tool for businesses of any size. You Tube‘s free-to-use model with multiple applications, it’s ease of use, mass market audience combined with Google search means it’s a great promotional channel for all businesses. However, like any tool, in order to get the most of it, you need to practice and experiment to get the best out of it.

The number one benefit of video marketing on YouTube. It’s a free advertising tool that you can use to drive potential customers back to your website and generate sales. When combined with other Internet marketing strategies and methods you get positive results. Now that Google owns You Tube, combined they provide you with a world wide audience in the millions, they are a perfect combination to drive traffic.

Another extremely powerful benefit of video marketing is visualization. There is truth in the saying, seeing is believing. Your video content will lead viewers back to your website through the power of positive persuasion.  Video marketing also allows viewers of your video to share the video, and even embed it into their website, it could even go Viral and you get loads of free exposure.

There is a misconception that YouTube videos are only short clips of funny stuff that people make at home or on holidays. This is incorrect, today, a significant amount of visitors to YouTube use it for research. These viewers are looking for valuable information on products and services, to get information on a particular company, and are interested in viewing informative demonstrations of a product or service that they are interested in buying.

To ensure success and benefits using video marketing on You Tube you need to create a video with content that will capture viewer’s attention within in the first few seconds. Your video should be professional, yet personalized, simple and to the point. Provide your viewer with the most valuable information first. Answer the who, what, where, and most importantly the "why should I visit your website or buy this product or service."

Give your viewer your website address in the beginning, middle and at the end of your video; but do not dwell on them going there right away. You have put time, effort, and valuable information into your video, so let the viewer absorb that information. If your content is straightforward, understandable, and shows and tells how your product or service can benefit the viewer they well take the next step willingly.

Do not bore your viewers with long drawn out videos, five to ten minutes will keep a viewer engaged and interested; however longer videos become annoying and loose your viewers interest. Be honest, ethical and leave the pushy sales tactics alone, you will gain your viewers trust; this will lead your viewer not only to your website, but they will be more likely to share your video with others.

Further Tips

Create and Customize Your Channel - Customizing your channel is well worth the time and effort it will take to set it up. Use  your company’s branding,  and add relevant information and links. A channel setup also offers YouTube users the option to subscribe to your content via the click of one button and the option to search just your uploaded content

Engage With the YouTube Community - It’s a social platform, so be sure to check out other content on the site, LIKE appropriate videos and make suitable You Tube “friends.”

Don’t Overlook Tags – Like Google SEO is important, YouTube’s content is organized on a tag word basis. It’s really worth taking the time to add the correct tags to your videos.

Promote Your YouTube Videos Elsewhere -  Don’t assume viewers will come to you, or automatically think to look you up on YouTube. Every time you post a video that’s relevant for general sharing, blog about it, tweet it or add it to your Facebook Page.

Mob:     0417 240 262         Email:    niall.power@tribalise.com           Web:   www.tribalise.com

• Write a Blog
• Build links
• Make sure to add new content regularly

Blogs

Open your blog to the community. Write a regular blog and publish it in multiple social media platforms such as Twitter, Facebook and LinkedIn. You don’t always know where your community are so post your blog across many social media sites to create a compounding effect. 

Albert Einstein said that compound interest is the most powerful force in the universe. The Compound Effect is the principle of reaping huge rewards from a continued series of small but smart actions. By writing a blog and posting it in multiple places you are letting the web do the compounding work for you. This process can be effortlessly automated using the Tribalise platform.  That way you have more free time to write more blogs.

What do blogs do for your business?

• Establishes thought leadership
• Increase’s website traffic and builds brand awareness
• Help build links to corporate web sites, form a solid reputation and establish visibility
• Blogs can influence consumers in many ways and can make businesses seem human again

Blogging is also an affordable way for individuals and companies to become a respected voice in an increasingly competitive online environment. Remember to write for your target market; keep the language conversational, simple and jargon free.  

Links
Don’t underestimate the value of links. Think of links as internet currency. Each link into your site acts as a "vote" that tells the search engines that your site is a quality site.  Google puts a high value on the number of sites linking back to your website.  Even as little as seven links on your secondary pages can put you on the first page in search engine results. 

Bare in mind not all inbound links are created equal. The more high quality sites that link to you, the better!  Web pages with more credibility that link to you have more “value” to your Page Rank.  So the objective is to build more inbound links, especially higher-quality ones.

Why You Need a Link Building Service?

• Improve your search engine ranking
• Increase traffic to your site
• Create strong and valuable links
• Boost your online exposure

However, some business engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, or the long-term impact it will have on the sites. This is in violation of Google's Webmaster Guidelines and can negatively impact your site's search ranking. The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community.

Auto Content Provision
Keep your site up to date with regular and fresh content by publishing RSS feeds. Make sure the feeds are be relevant to your business.  When you see this symbol:  , it means that that site provides a RSS feed and you are allowed to re publish it on your own site.

Content is always king. Make sure your site is a source of great content relative to your business and keep users coming back and boost your Google ranking. Tribalise can automatically pull in those news feeds and publish them into your website, allowing you to have daily, changing content on your website. Sites allow you to pull in their news headlines for free. When you click on link to read the whole story it normally directs you back to the original site so they get the benefit of extra traffic, traffic they may not normally get. The news feed graphic below is an example from the Lansdowne Club.

Why You Need the Auto Content Service?

• Become a subject matter specialist
• Improve your Google ranking
• It’s automatic so you don’t have to do anything (no resources tied up)
• Fresh daily content

Give me a call to find out more about how we can automate certain elements of content generation on your site and free up your staff. 

Tribalise is about bringing your business online and building a following through social media marketing, blog traffic, new technologies,  and search page ranking.

Tribalise engages your business first, build your online environment second and continues to work with you to grow your business. There are no secret formulas or tricks. We’re business people, just like you, so we understand where you’re coming from and where you want to go.

Niall Power
www.tribalise.com
Mob: +61 (0)417 240 262
The Power Blog

Google Places is a great solution for businesses of any size; whether you run a single dentist's office or dozens of coffee shops.

If your business has many locations, you can list multiple offices separately and still manage all your listings from one single account. You can update or edit your listing at any time.

Currently, businesses are only setting up very basic profiles believing that having the actual listing is enough to start capturing local traffic.

It’s good to know that there is a little more to it than just having a listed profile. Most businesses are overlooking some very important areas.

Profile Description:
Profile descriptions give you a  chance to give Google and potential customers a brief overview of what your business has to offer. You have 200 characters and you should be using them all. Your description should include your most important keywords, but remember to keep it short and to the point. Remember you only have 200 characters, so don’t waste time with superfluous details such as when your company was established, how many employees you have or that it’s a family run business. People want to know what problems you solve, not statistics on your business.

Categories:
Google gives you the option to include up to five, so make sure you use all of them. You will find that at least one has to be from the selection offered by Google but the other four are yours to create (if no other relevant options are on offer). Use Google’s options where possible if not create and make them relevant.

Products:
For those business offering a diverse range of products or services, it’s important that these are properly highlighted.  You can even include a description for each, make sure you include one.  This information should be included in the “Additional Details” section.

Images and Videos:
Another field that is overlooked more often than not is the option to upload images and videos. This can appear pointless, but creating a well presented profile page can be more appealing to potential customers. You are allowed to upload up to ten images. If you offer a range of products this gives you the chance to showcase them.

Further Details:
Include a contact Email address
Include the areas you cover. If it’s more local then include these areas.
Payment Methods, if you take online payment include your payment methods.
Hours of Operation, include the hours your business is open

After the Do’s here’s an important Don’t:
Your Business Name: There is a temptation to include your strongest key term to your Business name in the belief that it will help you rank. Don’t. For a while it was banded around that this was the thing to do, it’s not. Google will spot this a mile off and it could work against you. If your company name is simply ABC Printing then that is what you should include.

So if you don’t already have your business listed, I would recommend you got to Google Places straight away and upload your business information.

Niall Power

www.tribalise.com

• How well is your website doing?
• Is it getting traffic?
• Does it have SEO problems?
• How popular is it in social media?
• Find out the answers for free.

Do you want to know how to get your Website high up in natural search results? Are you worried about spending company dollars on a search engine optimization (SEO) firm just to find out what’s going wrong?

I may have found a shortcut to get you started. Cluck on the link below and type in your Website address. The engine runs a quick scan of your site and it will spit out a report detailing what you can do to boost your site’s SEO ranking.

Website Grader grades your site in a scale from 0 to 100. You can also compare your site with your competitors.
These sites use an algorithm that uses a calculation of several different variables including website structure, search engine data, traffic rank, and others. It is built to give you a greater insight into the overall strength your site has in search engines.

Now you can get a free, automated evaluation of your site on any of the following websites

http://websitegrader.com
Free SEO tool that measures the marketing effectiveness of a website. Website Grader has graded over 3,500,000 sites and won numerous awards.

www.rhinoseo.com
Rhino Analytics is a web based Software built to provide Website Analytics, Competitor Analysis, Keyword Analysis, Lead Tracking, and Visitor Trending Information to the masses.

www.alexa.com
Free traffic metrics, search analytics, demographics, and more for websites. The Alexa Site Audit combines Web analytics data with an in-depth analysis of a web site to provide you with the information and personalized recommendations necessary to improve your site and help you take control of your Web traffic. Get the most comprehensive analysis available - Over 20 in-depth reports provide information and actionable recommendations to optimize your site. You can use Alexa to learn how popular a site is, to find new sites, to learn who owns a site, and a lot more.

www.woorank.com
In one quick click, it will analyze your website for conformance to SEO best practices and show how it ranks against your competition. Its real-time report consists of 50 criterias in 6 different sections. Woorank is great to help you to spot critical issues that may be having an impact on your site’s traffic, usability and lead generation. Now you have objective visibility at what Google looks for when crawling your website. Moreover, WooRank delivers easy-to-understand descriptions of identified problems and provide sound advice on how to fix them. Over one hundred how-to tips are available to achieve top rankings and drive additional traffic.

At the end of the day, content is king. It’s really important to make sure the content on each page is relevant to the page titles and to your meta data. By regularly monitoring your site through one of these analytic sites you can fine tune everything. These sites will also keep you posted on what changes the search engines have made is indexing websites.

If you are paying an external company for SEO then this is also a good way to monitor their work. Also check out the Tribalise Resource Centre for further SEO tips.

Niall Power
www.tribalise.com

How Does it all work?
Centryc’s magic key is to turn every customer action into an interaction.  The connected customer uses  a "MeTag" that plugs into most RFID, NFC, edgeware, hardware, POS or some other system.
MeTag provides the means to convert customer behaviour into revenue. All “MeTag” accounts are tethered to customer mobile phone numbers. Each account holder is given the choice between  a physical token, like a loyalty card or a wristband, or an RFID sticker.

Centryc  provides a marketing eco-system that works in real time to:
• Aggregate customer data from multiple inputs
• Intelligently analyse customer behaviour
• Seamlessly manage customer conversations across multiple channels
• MeTags can be used at one or many locations and across multiple programs

“MeTag”  one potential use.
One application of MeTag is a new breed of coffee card that is deceptively simple. The card can work in one café, or thousands, to deliver personalised communications from the café to the customer by name, across multiple channels. MeTag learns each customer’s name & favourite order and places it instantly.
Should the customer not need a physical tag, Centryc Solutions e can easily & cost effectively implement RFID & NFC compatible MeTags ready to integrate with all forms of reader, including NOKIA NFC enabled phones.

What does it cost?
Actually a lot less than you would imagine. Its basically Software as a Service (Saas)
•    You only pay for what you use
•    Not huge upfront set up costs
•    The system more than pays for itself through repeat business and referrals 

Centryc Solutions has managed to pull together several existing robust technologies together and integrate them rather seamlessly and very cost effectively.   Share Marketing is the way of the future. It allows you to integrate your customer management strategy with your user’s behaviour and still remain cost effective. 
Visit the website  www.centrycsolutions.com.au

Niall Power

www.tribalise.com
Mobile: 0417 240 262
niall.power@tribalise.com